Digital Tools of Business Communication in Educational Organizations of Europe.

Symonenko, T., Skvortsova, S., Hnezdilova, K., Britskan, T. (2023) Digital Tools of Business Communication in Educational Organizations of Europe. E-learning & Artifi cial Intelligence Scientifi c Editor Eugenia Smyrnova-Trybulska “E-learning”. с. 107-122.

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The article presents a comparative analysis of the digital competence of representatives of educational and scientific organizations in Europe, in particular Austria, regarding their ability to use digital tools in business ommunication. The study encompasses the results of experimental training conducted between 2022 and 2023, which includes a series of theoretical and empirical data: questionnaires and data from a pilot experiment, an educational component, and the results of a formative experiment. The study explores the adaptability of adults to the use of digital tools for business communication within a defined timeframe. Furthermore, it examines the changing dynamics of digital tool usage, particularly Facebook, Messenger, Instagram, YouTube, and ChatGPT, identifying the most popular and user-friendly business communication digital tools for educators. In the course of experimental training, it was established that the level of digital competence in utilizing modern digital tools for business communication significantly improved. This improvement was statistically confirmed using the Wilcoxon signed-rank-test. The data obtained validate the efficacy of the chosen methodology for instructing adults in the use of digital tools for business communication. Moreover, the study revealed that, following the training, representatives of European educational organizations began to actively and effectively use digital tools for business communication in various speech genres, such as short messages, business letters, group chats, newsletters, business audio essays, business video content, and business emoticons. The research also identified specific scenarios of professional business interaction among participants from educational rganizations that involved the use of modern digital tool.

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